MegaComm presents 16 sessions in total throughout the day. We are covering topics related to both MARCOM and TECHCOMM. As a registered attendee, you can attend any session you want – there is no pre-registration for any session. It doesn’t matter whether you choose to attend only the MARCOM sessions or only the sessions geared more for technical writers – or a mix.
Below is the full program and details about the sessions:
Hands-on SEO Website Clinic: How to get Google to like your website
An interactive site clinic for those who want to ask specific questions about their web site. Get direct advice about how you can get Google to like your site better
How to Pick the Right Online Marketing Tool
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Agile or Iterative development?
Iterative model uses longer development cycles…Agile uses short, highly intensive blocks of time (2 to 3 weeks) to create developed, tested, and approved software. How Technical communicators find their place in an Iterative or Agile environment? Before attending this session, it is highly recommended to be familiar with Agile or Iterative processes. Experience is even better.
From Writing to Training; From manuals to courseware
Introduces technical writers to authoring training sessions, based on personal experience when we converted a 400 page manual into an instructor-based training session of 22 lectures. The lecture will include similarities, as well as the differences, between writing a manual and authoring courseware. A typical courseware structure will be explained. The most popular authoring tools will be mentioned in brief.
Leveraging Internal Communications to Create a Public Face
Unified communications ensures that every team member in every department is communicating the right messages to the right audiences. Learn practical ways to get everyone on the same page.
Rank Above – A Case Study in Success – Taking a Company from Idea to Success
Non-commercial presentation on how a small Israeli startup moved to success in a global market. What lessons can you learn as you help your company grow and reach out to an international market – how can you learn from your own successes (and limitations) to move your technology beyond all expectations.
Documentation Efficiency: Getting the best results for your efforts, tools, etc.
An in-depth study of two sides of documentation efficiency. Focusing on making documentation process itself efficient, and getting the most efficiency out of the deliverables your team creates. Best practices and tips for getting the best results from the efforts you make and the tools you use.
Modern Web Technologies (and why you should care)
In this talk, you will learn about the latest hot topics in Web technology, including
HTML5, CSS3, JavaScript, Dynamic languages, Web frameworks, and NoSQL databases. Why these changes should interest you, even if you’re not a programmer or system administrator.
Using LinkedIn for Networking and Marketing
Why LinkedIn is the perfect tool for expanding your network and reaching out to others. Learn from a recognized industry expert how you can make the most of your LinkedIn connections.
Public Relations: Who Knows You’re Out Here?
You may have the best technology, but unless you have buy-in from the key influencers in your market, you won’t be able to create, or much less maintain, your long-term viability.
Advanced Localization for Dummies
Learn what you can expect when dealing with User Interface translation, the documentation translation process, your tasks in the process, and understanding the costs involved. Learn how translation is impacted by various authoring tools and single-sourcing.
Predicting Cost, Savings and Benefits for Tech Docs Under Conditions of Uncertainty
Predicting quantifiable benefits, costs and savings. We will learn how to use visual Markov models to plan under conditions of uncertainty, and how to use tracking to determine if and how your documentation is generating direct profits and sales.
Creating a Killer Corporate Blog
So you know you’re supposed to have a blog, but do you know why? And do you know how to make sure it does useful things, like generate traffic to your site, and convert leads? In this session we’ll look at why a blog is essential for today’s businesses. We’ll also go through the elements, features and tactics you need to consider when creating and maintaining your company’s blog.
Analytics for Communications Professionals
How data analytics can help marketers to ensure that they are achieving their goals. Participants will learn: why analytics skills are essential; 3 most important questions to ask your website visitors; defining and measuring business conversions – goals and funnels; click stream data: it’s not just about traffic numbers – key metrics to measure; qualitative: why behavior happens; and more.
Innovative technology augmenting reality for technical publications (Commercial)
How innovative technologies like augmented reality, text-to-speech in combination with Simplified English and Simplified Illustrations are changing the game of publishing technical information. The session will demonstrate the benefits of content quality using case studies. Berry will show how overall cost, time to market, and content volume will be reduced including up to 40% in translation cost.
Using Screencasts for Effective User Assistance
YouTube is becoming the new Google search. If you have expertise in any field, you can quickly make Screencasts (edited video recordings of actions on a computer screen) to instruct and lead your chosen community of practice. As technical communicators, our clients now expect us to be capable of providing quality video tutorials along with the technical documentation.